Boston Logan International Airport serves millions of travelers navigating four terminals, changing security conditions, hundreds of destinations within the airport, and a constant need for reliable information. The Massachusetts Port Authority, or Massport, wanted to explore how emerging AI and holographic technology could make wayfinding more intuitive and accessible while supporting – not replacing – the people already helping passengers every day.
Capture
Every holographic experience begins with a person.
For Logan, that person happens to be Geminai ‘s Chief Creative Officer who became “Amelia,” the friendly face welcoming and guiding travelers throughout the airport.
Geminai was part of the original pitch to Massport and, once the concept moved forward, brought Amelia to life in our North Chelmsford studio, capturing her voice, facial expressions, gestures and body language that would be paired with data point to complete the experience.
HoloMedia AI created the AI-powered wayfinding experience behind Amelia, integrating airport information, complex mapping, multilingual support, accessibility features and other functionality designed that will continue evolving over time.
Experience
Nine full-size and tabletop Proto units were deployed across Boston Logan’s terminals, creating the largest airport installation of its kind to date.
Travelers can use Amelia to find gates, restaurants, baggage claims, transportation and other airport destinations, both before and after security checkpoints. The interactive experience provides verbal and visual directions that interface with the traveler’s phone via QR code for easy navigation throughout the terminal.
The technology behind it is sophisticated, but the experience itself is intentionally simple and approachable: walk up, choose what you need, and let Amelia help point the way.
Rather than presenting travelers with another conventional kiosk, Amelia brings a recognizable human presence to digital wayfinding, using AI and interactive technology to make information easier to access while allowing airport employees to focus on the moments when personal assistance matters most.
Impact
The Boston Logan installation demonstrates what can happen when holographic presence, AI-powered wayfinding, thoughtful content production and human-centered design come together at scale.
It also reflects the collaborative model behind many Geminai projects. Proto provided the platform behind it all, HoloMedia AI powered the evolving wayfinding experience, Massport brought deep knowledge of its passengers and airport operations, and Geminai helped put the human being at the center of it all.
The result? The solution didn’t replace human engagement. It extended it.