October 2026
CHALLENGE
When Suffolk Construction unveiled its new Boston facility, experiential design partner VDA envisioned an innovative way to introduce employees and VIP guests to the people, projects, and stories behind the company.
The goal was to create an engaging, technology-driven experience that complemented the facility’s opening celebrations and brought Suffolk’s story to life in an unexpected way.
CAPTURE
Working in collaboration with VDA, Geminai provided four full-size Proto Epic holographic displays and the technical expertise to transform VDA’s creative vision into an immersive experience.
VDA directed creative development and video production, while Geminai managed content integration, formatting, display configuration, and playback optimization. Each presentation was prepared and tested to ensure a consistent, high-quality experience across all four displays.
EXPERIENCE
Strategically positioned throughout the new facility, the four holographic displays became part of the environment, presenting life-size video content that introduced guests to Suffolk’s people and work.
The installation was featured during two distinct celebrations: an employee event on October 26 and a VIP event on October 28, attended by company leadership and invited guests.
Geminai provided on-site technical management, coordinating content deployment, display operation, and real-time adjustments to ensure the experience ran seamlessly alongside the events’ programming.
IMPACT
The collaboration between VDA and Geminai delivered a visually compelling holographic experience that complemented Suffolk Construction’s new facility and its opening celebrations.
By combining VDA’s experiential design and storytelling with Geminai’s holographic technology and technical execution, the installation demonstrated how immersive displays can transform traditional corporate events into engaging, memorable experiences.
The result was a successful two-event activation that brought Suffolk’s story into the physical space in a distinctive new way.