Technology evolves rapidly, and it’s easy to be wowed by the next thing. Appreciating this, 20 minutes into our meeting with Proto CEO David Nussbaum, after being impressed with the high-def holographic images, engaging with an AI-persona, and customizing the look of a designer watch through an app on our phones, we asked, “Yea, but what are the business benefits and the ROI?” That’s when we were hooked on the substance and long-term value of Proto’s spacial computing/AI communications platform.
The laser focus that Proto and Geminai agree on is quality, consistency and a new form of engagement and storytelling with no limit on the industry or the audience. Yes, it’s fun for fans to be up close and personal with a brand ambassador appearing as a hologram, but it’s also:
- Educational to be in a lecture presented by a renowned professor who joined digitally;
- Inspirational to hear from a speaker sitting across the globe;
- Potentially life-saving to receive a personal consult from a cancer specialist from their office in another state; and
- Smart business to showcase every detail of innovative footwear, a painting, or signature cocktail to generate excitement.
It’s not video. The experience is immersive holographic display and it’s more than “wow” – it’s the future of presence.
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